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Book Detail



Customer Relationship Management (Special Reference to the Banking Sector)    Panigrahy & Rath

Quick Overview

In the banking sector Customer Relationship Management (CRM) becomes not only inevitable, but also indispensable for the marketers and those who choose to ignore this are bound to perish. Relationship whether with individual customers or with industrial customers are built on services.

1st Edition 2009

ISBN : 978-81-8281-136-2

Price: RS. 265.00

Pages: 232