Book Detail

Principles of Marketing P. Ravilochanan

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Quick Overview

The book is comprehensive to meet the requirements of the students of graduate programmes. The presentation of the subject matter is in a logical sequence and the simple explanation makes even a casual reader understand the idea. The book is loaded with features which address the requirements of the graduate students. The Chapter-end Case studies and Review questions would enable a student to get clarity of the concepts and also apply the same in reality.

Ist Edition

Reprint 2010

ISBN : 978-81-8281-102-7

Price: RS. 250.00

Pages: 572

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Book Detail

Principles of Marketing P. Ravilochanan

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