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Book Detail



Quick Overview

The text on Advertising and Sales Promotion is a comprehensive one substantiated with suitable real life cases. Though the text has a global perspective, the Indian scenario has been described in details. The language is easy and interesting. Some recent issues in advertising and sales promotion have been described which will definitely be of interest to the readers from academics as well as the industry practitioners.

1st Edition

Reprint 2011

ISBN : 978- 81-8281-117-1

Price: RS. 350.00

Pages: 714