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Book Detail



Case Studies on Celebrity Branding and Brand Endorsements    Kisholoy, Roy

Quick Overview

This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands.

Ist Edition 2010

ISBN : 978-81-8281-348-9

Price: RS. 150.00

Pages: 144