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Book Detail



Quick Overview

A TEXT ON MARKETING MANAGEMENT has been written to cater the needs of students of BBM and B.Com .The book is written completely in the Indian scenario. The examples in this book are mostly Indian and the authors have made an attempt to explain to global theories of marketing taking the Indian examples.

2nd Edition 2014

ISBN : 978-81-8281-488-2

Price: RS. 225.00

Pages: 290