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Book Detail



Quick Overview

The text book not only introduces students to the basics of brands and the process of branding but also covers various critical aspects of brand management like brand positioning. Brand identity, brand personality and brand architecture. It also covers various contemporary areas of brand management like branding in the Indian rural markets, retail branding and branding on the Internet and branding in the international arena.

Ist Edition 2012

ISBN : 978-81-8281-409-7

Price: RS. 300.00

Pages: 596