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Book Detail



Quick Overview

The book is written completely in the Indian scenario. The examples in the book are mostly Indian, Which will make it easier for the student to understand and comprehend the concepts. They will be able are to remember the examples, as they are familiar with the Indian brand names and companies. The book contains innumerable examples. Every concept has been elaborated with hypothetical and real examples, most of which are Indian and contemporary to give readers an idea of how marketing theories are practised in the corporate sector. The book useful for B.B.A., B.COM., B.B.M., and various professional courses of Indian university.

Ist Edition

Reprint 2013

ISBN : 978-81-8281-448-6

Price: RS. 150.00

Pages: 298