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Book Detail



Quick Overview

The book is designed to be a comprehensive book on Marketing of Services for the management students and working executives. It significantly contributes to the stream of services marketing and includes all the emerging concepts. It will prove extremely useful to the students of BBA, MBA, MBM, MIB and Marketing professionals. To provide experience of Indian business environment this book incorporates case studies along with real life examples in the different areas of services marketing.

2nd Edition

Reprint 2013

ISBN : 978-81-8281-363-2

Price: RS. 300.00

Pages: 416